Role:

Graphic Designer

Tools:

Adobe Photoshop, Adobe Illustrator, Pencil and Paper, Ink

Details:

This is a senior capstone branding and promotional design package project. I designed the concepts for the logo and all the promotional materials such as the apparel graphics, poster and guitar pick. By far the most difficult part of the branding was the design of the logo which served as the identity of the brand. I went through a couple of iteration first trying a more cursive version in which I was told it felt more like a baseball team logo before settling on a version that uses sharp angles and points for a more edgy feel.

Response to the design was an overall success. During the reveal exhibition of the branding designs people loved the logo and apparel design. Some even asked if I could print more of the hoodies for them to purchase. I had designed and ordered dozens of free guitar picks to promote the brand during the exhibition event and they were all taken by the end of the evening.